Mama Dose · Tracking Audit

Your store sold twice what your analytics reported. The website and checkout are functioning normally. Every issue below is about analytics accuracy and marketing attribution — not a customer's ability to buy.

GA4 reported
$258,925What you could see
Store actual
$641,921What you actually sold
Unmeasured
$382,996Gross sales GA4 never saw

Same window, May 1 – Jul 29 2026. GA4 tracked revenue normally through about June 20–21, then dropped to an exact, literal $0.00 every day since — roughly five to six straight weeks — while real sales continued the entire time.

Scope: Google Analytics 4, Google Tag Manager (web and server), WordPress/WooCommerce, and two external landing pages. Each finding is labeled Confirmed (direct evidence), Needs Verification (requires a short live test before acting on it), or Recommendation (a best-practice improvement, not a current defect).

Executive summary

Bottom line

The store is selling normally, but the tools meant to measure and prove that are not currently trustworthy. The findings below are organized by level of certainty — confirmed with direct evidence, needing one more quick test, or simply worth improving — so it's clear what to act on now versus what to validate first.

Confirmed issues

Every item below is backed by direct evidence — configuration values, live testing, or first-party diagnostic tools — not assumption. Ordered by business impact, highest first.

Also confirmed — no action needed
  • Checkout and payment processing are healthy: 97% of orders reach the confirmation page normally, and there is only one consistent checkout path site-wide — no divergent or untracked funnel bypassing the main store. One payment gateway (Zelle) trends slightly below average at 91% and is worth a light watch, but nothing here points to a storefront problem. The issues above are analytics problems, not sales or checkout problems.
  • Meta Pixel is firing correctly, confirmed via a live network check on the site (a real PageView request, valid pixel ID, and tracking cookie all present). No action needed.

Needs verification

These are well-reasoned, evidence-supported hypotheses — not confirmed facts. Each names exactly what test or access would settle it, and none should be treated as certain until that step is done.

Recommendations & best practices

Improvements worth making, not current defects — lower urgency than the sections above and safe to schedule around the critical work.

Future Google Ads readiness

Google Ads is not currently active for Mama Dose. The items below are a pre-launch checklist, kept separate from the tracking-accuracy findings above so they aren't mistaken for active issues today.

Implementation roadmap

A prioritized, three-phase plan. Phase 1 comes first — it confirms what's actually broken through direct observation before anything changes on a live, revenue-producing system, which avoids guessing at a fix. Estimates below are rough planning ranges for a single analytics/marketing-technology person with account access already in hand; they exclude calendar time spent waiting on third-party access.

No changes were made to any account. All findings are based on read-only inspection of GA4, Google Tag Manager, Stape.io, WordPress admin, WooCommerce Analytics, and the two external landing pages.